The Sweet Peanut Story

Seven years ago we gave birth to our first child and as every parent will tell you, our life has never been the same.  Two years later his little brother introduced himself and the solid unit of our family of four was born. 

Five years ago we also gave birth to our third creation, The Sweet Peanut Clothing Company. And, stepping back at the completion of the company’s fifth year, it is remarkable how similar the two journeys of parent  hood and business creation have been.

Sweet Peanut also began as a small and intimate project, born of some late night soul searching about the direction of our lives as evolving people.  With one courageous step  I left my fast paced and high profile job in advertising for a uncertain journey, filled only with faith and hope.  Similar still were the late and sleepless nights with a “newborn” company -  figuring out schedules and rhythms – constant questions for seasoned mentors and awe and gratitude as this whole being began to take shape.

Five years later I stand back and watch as our little company is making its way in the world and connecting with the integral network of people who are so vital for growth.

Our original four prints and five body styles have grown into two full seasonal collections with a large array of fresh and coordinating prints available in the 14 essential body styles that any new parent needs.  We have had the opportunity to travel half way round the world and back again several times, searching for affordable and luxurious cotton that is manufactured in a sustainable and environmental conscious manner.  We have been blessed with countless love notes from parents about the usefulness of our clothing and the original designs.  We’ve travelled throughout North America building an incredible network of sales reps, boutique owners and fans.  We’ve laughed ourselves silly trying to get a group photo of five almost walking, kind of crawling babies and oohed and aahed at the 10 day old baby at our most recent photo shoot.

And, most importantly, for us, we have had so many new parents in the last five years react so positively  to our mission of creating a line of clothing with a sense of play, a dash of functionality and a whole lot of comfort.  We have succeeded in creating an offering for design savvy parents and comfort loving babies.

For that we are grateful and look forward to the adventures that the next five years bring.  Thank you for being a part of the journey.